Marketing Automation: A Force-Multiplier

Marketing Automation: A Force-Multiplier

Marketing is the heart of your business. It’s the Holy Grail that your business relies on for boosting its brand image, offering promotions, inducing brand recall, capturing leads and customers, increasing sales and the list goes on. Marketing is everywhere and in...
Marketing: A Practice of Iteration

Marketing: A Practice of Iteration

Can our marketing data and customer insights provide meaningful value without the practice of iteration? Maybe. But we are finding more and more that the answer is simply, no. For many years, our marketing and communication efforts have pulled from a mix of evolving...
Marketing Checklist for a Successful New Year

Marketing Checklist for a Successful New Year

And here we are, December. The year is coming to a close and yet there seems to be so much left to do. If you’re like most business leaders, marketing is on that list of to-dos somewhere. With less than 20 business days left in 2019, a little focus will be...
Marketing Automation: Is it Time?

Marketing Automation: Is it Time?

Marketing automation is defined as the technology and processes that allow marketing and sales efforts to be facilitated automatically based on customer behaviors and trigger points instead of as part of a manual process propagated by people. Sales and marketing tasks...
What is a Fractional CMO?

What is a Fractional CMO?

A fractional or outsourced CMO is typically leveraged to provide leadership and guidance to your company’s marketing and communications efforts. They are engaged as a part-time consultant that provides strategy and direction for your brand and messaging priorities....