Marketing Checklist for a Successful New Year

Marketing Checklist for a Successful New Year

And here we are, December. The year is coming to a close and yet there seems to be so much left to do. If you’re like most business leaders, marketing is on that list of to-dos somewhere. With less than 20 business days left in 2019, a little focus will be...
Marketing Automation: Is it Time?

Marketing Automation: Is it Time?

Marketing automation is defined as the technology and processes that allow marketing and sales efforts to be facilitated automatically based on customer behaviors and trigger points instead of as part of a manual process propagated by people. Sales and marketing tasks...
What is a Fractional CMO?

What is a Fractional CMO?

A fractional or outsourced CMO is typically leveraged to provide leadership and guidance to your company’s marketing and communications efforts. They are engaged as a part-time consultant that provides strategy and direction for your brand and messaging priorities....
Struggle: The Practice of Iteration

Struggle: The Practice of Iteration

Can our marketing data and customer insights provide meaningful value without the practice of iteration? This is not a remarkable or profound question. The answer is simply, no. For many years marketing and communication efforts have pulled from a mix of evolving best...
Connective Tissue: The Untapped Value of Your CMO

Connective Tissue: The Untapped Value of Your CMO

The primary role of the founder and CEO is ever-changing and by that, I don’t mean that it is constantly evolving over time, even though it is. What I mean is that it changes from one moment to the next and at times in a split second. And while the list of your...