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Marketing: A Practice of Iteration

Marketing: A Practice of Iteration

Marketing is a practice – if it were medicine or law. And, as with any practice, if it is done in earnest, it will provide a near-constant flow of new discoveries to lead us to sustainable success. Or, more simply stated, it has to be iterative to be successful.

Marketing Automation: Is it Time?

Marketing Automation: Is it Time?

Marketing automation is defined as the technology and processes that allow marketing and sales efforts to be facilitated automatically based on customer behaviors and trigger points instead of as part of a manual process propagated by people. Sales and marketing tasks...

What is a Fractional CMO?

What is a Fractional CMO?

A fractional or outsourced CMO is typically leveraged to provide leadership and guidance to your company’s marketing and communications efforts. They are engaged as a part-time consultant that provides strategy and direction for your brand and messaging priorities....

Connective Tissue: The Untapped Value of Your CMO

Connective Tissue: The Untapped Value of Your CMO

If your CMO owns both customer experience and culture, it stands to reason that they are consistently and constantly engaged across all segments of your business. From product to personnel and from analytics to accounts, challenge your CMO to go beyond the traditional marketing job description to truly own the entire brand experience at every touchpoint.