Before you know it the holidays will be here and most of our marketing efforts will feel unproductive and possibly even a bit futile. There may even be a notion that you should quiet your marketing efforts during this time and save some cash. However, there are a few things you can do to keep your presence known and optimize your opportunities in Q1.
Marketing is a practice – if it were medicine or law. And, as with any practice, if it is done in earnest, it will provide a near-constant flow of new discoveries to lead us to sustainable success. Or, more simply stated, it has to be iterative to be successful.
If your CMO owns both customer experience and culture, it stands to reason that they are consistently and constantly engaged across all segments of your business. From product to personnel and from analytics to accounts, challenge your CMO to go beyond the traditional marketing job description to truly own the entire brand experience at every touchpoint.