Marketing is a practice – if it were medicine or law. And, as with any practice, if it is done in earnest, it will provide a near-constant flow of new discoveries to lead us to sustainable success. Or, more simply stated, it has to be iterative to be successful.
A common mistake that many business owners make is looking at marketing as a cost. But really, with the right strategy, it is an investment with long-term potential.
With less than 20 business days left in 2019, here are a few simple strategies to wrap up the year and prepare your marketing for a successful 2020.
Marketing automation is defined as the technology and processes that allow marketing and sales efforts to be facilitated automatically based on customer behaviors and trigger points instead of as part of a manual process propagated by people. Sales and marketing tasks...
A fractional or outsourced CMO is typically leveraged to provide leadership and guidance to your company’s marketing and communications efforts. They are engaged as a part-time consultant that provides strategy and direction for your brand and messaging priorities....
Before you know it the holidays will be here and most of our marketing efforts will feel unproductive and possibly even a bit futile. There may even be a notion that you should quiet your marketing efforts during this time and save some cash. However, there are a few things you can do to keep your presence known and optimize your opportunities in Q1.
If your CMO owns both customer experience and culture, it stands to reason that they are consistently and constantly engaged across all segments of your business. From product to personnel and from analytics to accounts, challenge your CMO to go beyond the traditional marketing job description to truly own the entire brand experience at every touchpoint.