Struggle: The Practice of Iteration

Struggle: The Practice of Iteration

Can our marketing data and customer insights provide meaningful value without the practice of iteration? I don’t know. But I’m finding more and more that the answer is simply, no. For many years, our marketing and communication efforts have pulled from a mix of...
Connective Tissue: The Untapped Value of Your CMO

Connective Tissue: The Untapped Value of Your CMO

The primary role of the founder and CEO is ever-changing and by that, I don’t mean that it is constantly evolving over time, even though it is. What I mean is that it changes from one moment to the next and at times in a split second. And while the list of your...