Marketing Automation: A Force-Multiplier

Marketing Automation: A Force-Multiplier

Marketing is the heart of your business. It’s the Holy Grail that your business relies on for boosting its brand image, offering promotions, inducing brand recall, capturing leads and customers, increasing sales and the list goes on. Marketing is everywhere and in...
A Case for Community Engagement

A Case for Community Engagement

In marketing, the Engagement Economy is defined as the competition for the valuable attention and cognitive bandwidth of a target audience. It’s a very real and valuable asset that is becoming more complex and harder to attain with each passing year. But, this is not...
Marketing: A Practice of Iteration

Marketing: A Practice of Iteration

Can our marketing data and customer insights provide meaningful value without the practice of iteration? Maybe. But we are finding more and more that the answer is simply, no. For many years, our marketing and communication efforts have pulled from a mix of evolving...
Why It’s So Hard to Get Marketing Strategy Right?

Why It’s So Hard to Get Marketing Strategy Right?

Marketing is no longer a choice. It’s a necessity. Even with compelling products or services, your target audience won’t know about them without a marketing strategy in place. Marketing is essential to build an effective branding campaign and reach your customers. Of...
Marketing Checklist for a Successful New Year

Marketing Checklist for a Successful New Year

And here we are, December. The year is coming to a close and yet there seems to be so much left to do. If you’re like most business leaders, marketing is on that list of to-dos somewhere. With less than 20 business days left in 2019, a little focus will be...