Why It’s So Hard to Get Marketing Strategy Right?

Why It’s So Hard to Get Marketing Strategy Right?

Marketing is no longer a choice. It’s a necessity. Even with compelling products or services, your target audience won’t know about them without a marketing strategy in place. Marketing is essential to build an effective branding campaign and reach your customers. Of...
Marketing Checklist for a Successful New Year

Marketing Checklist for a Successful New Year

And here we are, December. The year is coming to a close and yet there seems to be so much left to do. If you’re like most business leaders, marketing is on that list of to-dos somewhere. With less than 20 business days left in 2019, a little focus will be...
Marketing Automation: Is it Time?

Marketing Automation: Is it Time?

Marketing automation is defined as the technology and processes that allow marketing and sales efforts to be facilitated automatically based on customer behaviors and trigger points instead of as part of a manual process propagated by people. Sales and marketing tasks...
What is a Fractional CMO?

What is a Fractional CMO?

A fractional or outsourced CMO is typically leveraged to provide leadership and guidance to your company’s marketing and communications efforts. They are engaged as a part-time consultant that provides strategy and direction for your brand and messaging priorities....