A truer definition of agency

We prioritize outcomes over hours, just like you do.

Meet the team

Some talented professionals and genuinely good people to work with

Drawing from a wide range of past experience on brands like Pods, Publix, AdventHealth, Baskin-Robbins, Heinz, ConAgra, Hilton, Marriott, ClearChannel Outdoor, The Home Depot, Buffalo Wild Wings, Tampa Bay Lightning, Hertz, Checkers & Rally’s. We play accomplice to big ideas, and have fun doing it.

Shane Needham - Chief Growth Officer & Founding Parnter

Shane Needham

Chief Growth Officer & Founding Partner

Shane belives in the power of people and the strength of collaboration. With nearly two decades working in communications and marketing, Shane focuses on a thoughtful strategic practice while always keeping an eye on implementation and impact. Shane works with brand leaders to bring forward an authentic story that connects business objectives to customers needs.

During his agency career, Shane worked with large retail brands like Publix, Buffalo Wild Wings, Marriott, Show Carnival, Jackson Hewitt, The Home Depot, and AdventHealth giving him a consistent practice in connective storytelling while working with start-up entreprenuers and B2B brands like Boatsetter, We Craft Box, iApartments, and Beach Bank, have provided a diverse experience and perspective.

Ally Gannon - Chief Connections Officer & Partner

Ally Gannon

Chief Connection Officer & Partner

With 15+ years in agency, client, and vendor services, Ally is the ideal connector of brands, partners, consumers and internal stakeholders. She has a deep understanding of marketing operations, channel planning and media activation. And a sixth sense for finding efficiencies and putting brands in front of the right people at the right time.

A Tampa native, Ally’s foundation is rooted in her hometown, working at top notch local agencies on retail (Badcock Home Furniture), QSR (McDonald’s, Checkers & Rally’s), Healthcare (TGH), and Non-Profit (Tampa Metropolitan YMCA, Metropolitan Ministries). She’s helped craft B2B and B2C marketing strategy for locally based, but internationally acclaimed, corporations like PODS Moving and Storage, Clear Channel Outdoor and Synapse.

Saya Heathco - Chief Brand Office & Partner

Saya Heathco

Chief Brand Officer & Partner

As an SVP of Brand Strategy, Saya has spent 15+ years helping brands reinvent themselves to thrive, despite recessions, pandemics, and revolutions in consumer habits and cultural trends. She loves to dig deep on consumer insights, creative messaging and brand positioning, with extensive experience across retail, healthcare, CPG and entertainment industries.

She has partnered with marketing teams of all shapes and sizes, from national icons like Heinz, Baskin-Robbins and The Home Depot, to purpose-driven favorites like Publix, AdventHealth and the CDC Foundation. When she’s not conspiring with the next big brand, you can find her singing, crafting or exploring Tampa Bay with her toddler and Oripei boys.

Randi Jorden- Project Operations Manager

Randi Jorden

Project Operations Manger

Randi has over 15 years of experience across a variety of marketing disciplines including account management, social media and operations, which she credits to a well balanced foundation in project management. With a focus on integrated campaigns of large and small scale programs, inclusive of all digital and offline channels, she has worked on major brands such as Toyota, Dunkin' Donuts, Sony Entertainment, Hanes Brands and Delta Airlines. She is a passionate people connector and accountable communicator that balances effective strategy with efficient execution. She believes relationships are the root of success.

A little different from the others

At our heart, we are marketing nerds who have never been very good at separating business from pleasure. Maybe it’s because we actually like what we do? Maybe it's because we actually like each other? Or maybe we just aren’t fond of following the rules. But after nearly a decade of bouncing between “colleagues,” and “friends,” we decided to commit once and for all to be Coconspirators.

We've worn all the hats from Brand Strategy, Communications Planning, Consumer Research, Media Planning & Buying to Creative Production, Marketing Operations, Sales, Event Planning, and Entrepreneurship. Yet, we felt that the business models we were operating under were laden with inefficiencies and barriers to our best work. So we devised and developed our own framework. One where we become embedded partners to brands and teams we believe in, and where we strive for outcomes and not just hours.

Ready for something different? Let's conspire together.