Marketing Automation: Is it Time?

Marketing Automation: Is it Time?

Marketing automation is defined as the technology and processes that allow marketing and sales efforts to be facilitated automatically based on customer behaviors and trigger points instead of as part of a manual process propagated by people. Sales and marketing tasks...
What is a Fractional CMO?

What is a Fractional CMO?

A fractional or outsourced CMO is typically leveraged to provide leadership and guidance to your company’s marketing and communications efforts. They are engaged as a part-time consultant that provides strategy and direction for your brand and messaging priorities....