As an entrepreneur you have a myriad of responsibilities that distract you from giving your marketing the attention it deserves. As a result it is left to garner only marginal results. Growing startups and small businesses often overlook the value of executive marketing leadership. This is where a fractional Chief Marketing Officer can help.
It is quite common for entrepreneurs and founders to spend years executing marketing tactics while only making a small dent in their overall market. Meanwhile, marketing budgets are spent inefficiently and ineffectively. Strategic leadership and performance-focused tactics are often the missing ingredients.